Deoleo Plans ‘Biggest Ever’ Promotional Campaign
May 16, 2017
The world's largest olive oil company says it will launch the largest promotional campaign in its history to draw consumers to its flagship brands and use more olive oil in general.
Study Says Cutting Saturated Fat Doesn’t Reduce Heart Disease Risk
May 15, 2017
Researchers found that doctors' admonitions to avoid foods high in saturated fat like butter and cheese were "just plain wrong."
The Man Behind China’s Unlikely Gold at NYIOOC
May 15, 2017
An agronomic engineer from Argentina convinces a Chinese company to improve product quality and strikes gold at the world's most prestigious olive oil competition.
Texas to Host First Olive Oil Conference
May 14, 2017
The Texas Association of Olive Oil is hosting the first-ever conference in that state for the young industry.
195 Awarded at ‘Domina’ Olive Oil Contest
May 14, 2017
The second edition of the Domina International Olive Oil Contest recognized 195 olive oils. Italy won the most awards, followed by Spain and Greece.
Extra Virgin Territories You Might Not Know
May 11, 2017
Some lesser-known regions give life to high-quality extra virgin olive oils with unexpected characteristics.
Private Label, Price Hikes Drive Sales in Europe
May 11, 2017
Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.
MedDiet Protects Against Atherosclerotic Plaque
May 11, 2017
A study using tomography scans showed the arteries of people with high adherence to the MedDiet had significantly less atherosclerotic plaque than people with low adherence.
It's GIVEAWAY time! 🎉 We are giving away ONE FREE YEAR of our exquisite Evarro Extra Virgin Olive Oil to one lucky winner in Ontario!
Our Premium Evarro First Cold Pressed Extra Virgin Olive Oil is 100% Unfiltered and Pure. A Varietal type from the EU, 100% Packaged in Italy.
HERE’S HOW TO WIN:
1. Follow our instagram @adandcrews
2. Comment in this picture with the hashtag #OLIVEOILFORAYEAR (on facebook and instagram)
3. And sign up for @adandcrews newsletter at www.adandcrews.com (at the bottom of the website) and get 20% OFF in your first order
This contest will be closed Thursday May 25 by 12pm. Winner will be selected at random and announced on Friday May 26!
We wish all of the entrants the best of luck! ✨
NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING.
1. Eligibility: This Campaign is open only to those who sign up for AD & CREWS Newsletter at the www.adandcrews.com, follow AD & CREWS instagram account @adandcrews, comment in the picture above with the hashtag #OLIVEOILFORAYEAR (on facebook and instagram) and who are 18 years of age and older as of the date of entry. The Campaign is only open to legal residents of Ontario, Canada, and is void where prohibited by law.
2. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of AD & CREWS as final and binding as it relates to the content of this Campaign.
3. Campaign Period: Entries will be accepted online starting on April 27, 2017 and ending May 25, 2017 ,12pm. All online entries must be received by May 25, 2017 ,12pm.
4. Prizes: The Winner(s) of the Campaign (the “Winner”) will receive 12 bottles (1 bottle per month) of Evarro High Quality Olive Oil (Varietal Olives) and approximate retail value $240 CAD. The specifics of the prize shall be solely determined by AD & CREWS. No cash or other prize substitution shall be permitted. Acceptance of prize constitutes permission for AD & Crews to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.
What are you doing after work on June 15? Drinks? The gym? How about the 2017 Scotiabank Rat Race for United Way?
As you know, this 5K run (or walk) takes the fun of happy hour and the sweat of the gym and rolls it into one great after-work outing. And one great opportunity to strengthen your community, with 100% of your fundraising helping to improve lives across our region.
Join us on Thursday, June 15 at Nathan Phillips Square. The same great race, now with a brand-new after-party: food, entertainment, even a beer garden!
PS. Registration is open until June 12—or until the race fills up. A $100 fundraising minimum applies.
26 Wellington Street East, 12th Floor
Toronto, ON, M5E 1S2
Phone: 416 777 2001
TTY: 1 866 620 2993
York Region Office:
80F Centurian Drive, Suite 200
Markham, ON, L3R 8C1
Phone: 905 474 9974
Boundary Bend Looks for ‘Patient’ Investors
April 18, 2017
Boundary Bend is looking for capital to fund an expansion that could increase volumes by as much as 50 percent.
Olive Oil Sommelier Program Expands to California
April 18, 2017
Following the success of the New York series, the International Culinary Center and the Olive Oil Times Education Lab are expanding the sommelier certification program to the school's Bay Area campus.
Animal Study Finds Monounsaturated Fats in Olive Oil May Extend Life
April 18, 2017
A study that originated for another purpose discovered more evidence that the type of fat consumed rather than the quantity is a determining factor for health and longevity.
WMO Confirms 2016 Was Hottest Year on Record
April 18, 2017
Carbon dioxide emissions also reached record levels, while sea temperatures rose, and many parts of the world experienced incidences of extreme weather.
Strokes, Heart Attacks Drop Where Trans Fats in Restaurants are Banned
April 14, 2017
A Yale study found a 6.2 percent decline in hospital admissions for heart attacks and strokes among New York residents in districts where trans fats were banned from restaurants.
Farmed Fish Benefit From Olive Oil in Their Diets
April 13, 2017
Olive oil-fed sea bream became the latest addition to a growing list of farm animals who have shown to benefit from a diet that includes olive byproducts.
Mount Etna, Sicily’s Gentle Giant That Nourishes Olive Trees
April 13, 2017
Despite a recent eruptive episode, Mount Etna's effusive activity was never a threat for people living on its slopes and contributed over the ages to the development of olive tree cultivation.
Court Stops Removal of Trees for Puglia Pipeline
April 11, 2017
A Lazio court's decision to suspend the environment ministry’s permit blocks the uprooting of trees until at least April 19th, when an appeal from Puglia's regional government against the permit will be heard.
Our top seller brand Evarro's newest batch has just arrived from Italy. Just in time to celebrate Valentine's Day!
Shop Evarro's collection of beautiful Sicilian Olive Oils, their traditional Balsamic Vinegar from Modena for everyday cooking and the stunning 12 Year Aged Balsamic Vinegar. They have been the best seller within the last 6 months!
Take 20% off your next bottle of Monocultivar Extra Virgin Olive Oil on us.
Simply use code VDAY20 in our online shop.
Cheers to a happy February,
AD & Crews
Don't go far off, not even for a day, because --
because -- I don't know how to say it: a day is long
and I will be waiting for you, as in an empty station
when the trains are parked off somewhere else, asleep.
Don't leave me, even for an hour, because
then the little drops of anguish will all run together,
the smoke that roams looking for a home will drift
into me, choking my lost heart.
Oh, may your silhouette never dissolve on the beach;
may your eyelids never flutter into the empty distance.
Don't leave me for a second, my dearest,
because in that moment you'll have gone so far
I'll wander mazily over all the earth, asking,
Will you come back? Will you leave me here, dying?
- Pablo Neruda (1904 - 1973)
After I blogged about the ongoing conflict in Gaza, it was interesting to read so many of your impassioned responses. While they expressed varying viewpoints, what was clear from the overwhelming majority of comments was a desire for the needless bloodshed to end immediately.
It is positive to see everyone from the UN to the Pope to President Obama urging an end to the conflict.
This Times’ opinion piece (£ included some good points, notably that any progress will require political space for the leaders to work within to find a solution.
It also noted the horrifying damage being done to civilians through actions on both sides: “Gaza is not a war about the Palestinian people. It is a war through the middle of them.”
Elsewhere, a record death toll in Syria is being reported, while conflict between Russia and the Ukraine continues.
While the circumstances are very different in each case, the fundamental issue should be the same: the urgent need to stop the pointless deaths of innocent people in all corners of the planet.
This brought to mind a quote from one of my favourite writers, Graham Greene – who saw a good amount of the globe himself:
“Would the world be in the mess it is if we were loyal to love and not to countries?”
Original Blog posted by Richard Branson on virgin website http://www.virgin.com/richard-branson/loyal-to-love-not-countries
Green - Paul Verlaine
Voici des fruits, des fleurs, des feuilles et des branches
Et puis voici mon coeur qui ne bat que pour vous.
Ne le déchirez pas avec vos deux mains blanches
Et qu'à vos yeux si beaux l'humble présent soit doux.
J'arrive tout couvert encore de rosée
Que le vent du matin vient glacer à mon front.
Souffrez que ma fatigue à vos pieds reposée
Rêve des chers instants qui la délasseront.
Sur votre jeune sein laissez rouler ma tête
Toute sonore encor de vos derniers baisers
Laissez-la s'apaiser de la bonne tempête
Et que je dorme un peu puisque vous reposez.
Translation in English
Here are fruits, flowers, leaves and branches,
And here is my heart which beats only for you.
Do not tear with your two white hands
and that your beautiful eyes this is the humble sweet.
I can still covered with dew
in the morning May the wind just icing on my forehead.
Suffer my weariness resting at your feet
Dream expensive moments that will refresh.
On your young breast let my head roll
encor Any sound of your last kisses
Let it soothe the tempest
And let me sleep a little while you rest.
The words stop
And you can endure silence
That reveals your heart's
Or that great wrenching-sweet longing,
That is the time to try and listen
To what the Beloved's
Join us Sunday Sept 20
Celebrate the 35 Anniversary of Terry's Marathon of Hope
Terry believed that “anything is possible if we try.” That is why, on the 35th anniversary of Terry’s run we are driven by Terry’s call to match his running effort with fundraising and raise $35 million, $1 for every Canadian. Your support in 2014 meant the world to us, and we hope you will join us again this year. Together, let’s realize Terry’s dream and raise $1 for every Canadian; $35 million for cancer research.
35 years • 35 million Canadians • 35 million for cancer research!
So what’s a brand personality?
Simply stated, it’s the set of human characteristics that help consumers understand and relate to brands through a set of consistent traits. Besides the functional benefits of a product or business, a brand personality provides added value. Customers are more likely to purchase a brand if its personality is similar to their own or to one to which they aspire. The brand personality should be infused into naming, website design, logos, and all types of business identity material to reinforce the connection.
Fortunately, you don’t have to conduct a research study to uncover all the possible traits and personalities that exist to describe brands. A useful framework [PDF] was developed in the ’90s that you can use to discover and form your brand’s personality. This framework consists of five major dimensions or factors that can then be broken down into individual traits. The five major factors of brand personality are: sincerity, excitement, competence, sophistication, and ruggedness.
This factor refers to a brand’s level of genuineness. People tend to be skeptical, and they want to do business with genuine, wholesome, honest brands. Accordingly, the sincerity factor can be broken down into four facets: down-to-earth, honest, wholesome, and cheerful. What brands come to mind when you think of these traits?
Does your brand get customers’ blood pumping? If so, then your brand personality is likely covered under the excitement factor. This one refers to a sense of being spirited and carefree. Its facets consist of being daring, spirited, imaginative, or up-to-date. Young, cool brands are associated with this factor.
Is your brand a reliable expert? Then it likely falls under the competence factor. This one is characterized as intelligent, successful, and reliable. Think of brands that exhibit qualities such as: hard working, secure, technical, or confident.
Does your brand portray a sense of aspirational luxury? Then it might give an air of sophistication. The sophistication factor is associated with upper class charm. Its traits include being glamorous, charming, and smooth.
Do you want to convey a sense of unbreakable toughness? Then a ruggedness brand may be right for you. This factor is associated with being outdoorsy and tough. Its key traits include strength and resilience.
Most brand personalities will fit within one of these five key dimensions. Find the one most relevant to your business then dive deeper into its particular traits.
After determining your brand’s personality, embody that identity through color, typography, and imagery. A consistent personality associated with these elements will go a long way toward cementing the way customers identify with your business and your brand!
About the Author: Anthony Long is the head of SEO for Webs. He leads the organic search strategy and execution for both Webs and Pagemodo, with an emphasis on data-driven optimization that balances proven SEO tactics with emerging search trends.
Have you ever thought if the homeless ever get any protein let alone any food they need?
We can extend a helping hand and donate some quality protein bars/other goodies to them on a cold Toronto afternoon along with some bottles of water.
We need your support to donate 250 protein bars / coffee/ water bottles / snack / or any goodies. Our crews will set up a pop up booth and start giving away goodies and water bottles to the Toronto homeless and the underprivileged. We need donors so we can provide a stronger helping hand to the underprivileged. Our volunteers will wear branded t-shirts, create buzz and celebrate spring weather while giving away goodies to the underprivileged.
We will proudly showcase your company logo, support and publish photos and your donation on our website as well as social media and direct emails to people to create awareness.
Any ideas or thoughts? Let us know how you can contribute to this meaningful cause and make a difference in others' lives. Please contact us here with any question if you have.
AD & Crews
"Freedom from self-created tension requires constant consciousness and attention to your breathing.
This life is a balancing act. You are a human being, not a human doing.
First things first. Emotional, physical and mental health come first. Time Management.
Get in touch with the silence within yourself. Listen.
To be connected to your emotional body you must be connected to your voice.
The most direct route to self-love and prosperity is to make a series of commitments and keep them - no matter what.
The most beautiful people have known defeat, suffering, struggle, loss and have fought their way out of the depths. These persons have appreciation and sensitivity. They possess an understanding of life that fills them with compassion, gentleness and a deep ability to give and receive love.
Truly beautiful individuals do not just happen.
Make your life a work of Beautiful Art.
Make your life a work of your Beautiful Heart!
Love and Gratitude to you all."
- Tom Todoroff
I love thee to the depth and breadth and height
My soul can reach, when feeling out of sight
For the ends of Being and ideal Grace.
I love thee to the level of every day's
Most quiet need; by sun and candle-light.
I love thee freely, as men strive for Right;
I love thee purely, as they turn from Praise.
I love thee with the passion put to use
In my old griefs, and with my childhood's faith
I love thee with a love I seemed to lose
With my lost saints,--I love thee with the breath.
Smiles, tears, of all my life!--and, if God choose,
I shall but love thee better after death.
- Elizabeth Barret Browning
"One night a man had a dream. He dreamed he was walking along the beach with the LORD. Across the sky flashed scenes from his life. For each scene, he noticed two sets of footprints in the sand; one belonged to him, and the other to the LORD.
When the last scene of his life flashed before him, he looked back at the footprints in the sand. He noticed that many times along the path of his life there was only one set of footprints. He also noticed that it happened at the very lowest and saddest times in his life.
This really bothered him and he questioned the LORD about it. "LORD, you said that once I decided to follow you, you'd walk with me all the way. But I have noticed that during the most troublesome times in my life, there is only one set of footprints. I don't understand why when I need you most you would leave me."
The LORD replied, "My precious, precious child; I love you and I would never leave you. During your times of trial and suffering, when you see only one set of footprints, it was then that I carried you."
Its time to forget our differences and work together for the betterment of Humanity. We are a global village.
Nobel Peace Laureate Professor Muhammad Yunus at the Vatican for the “The Global Common Good: Towards a More Inclusive Economy".
On July 10 at the Italian Parliament. Professor Yunus delivered a special lecture on "Social Business: A Sustainable way to Solve Society's Most Pressing Problems".
Read more>> http://www.socialbusinesspedia.com/news/details/88
“We have to work together, it doesn’t matter if experience comes from London or Bangladesh. We can solve these problems together!”
The moon came to me last night
With a sweet question.
"The Sun has been my faithful lover
For millions of years.
Whenever I offer my body to him
Brilliant light pours from his heart.
Thousands then notice my happiness
And delight in pointing
Toward my beauty.
Is it true that our destiny
Is to turn into Light
And I replied,
Now that your love is maturing,
We need to sit together
Close like this more often
So I might instruct you
How to become
– Original Poem by Hafiz, 13th Century Persian Poet